The Workers’ Comp Marketing Agency built only for injury & WC law firms
A specialized workers’ comp marketing agency — not a generalist. Every campaign, landing page, intake process, AI workflow, website, and report is engineered around one objective: more signed workers’ comp cases at a lower cost.
Because clicks don't pay the bills. Signed cases do.
Workers' comp isn't like any other marketing
Injured-worker behavior, lien cases, and intake psychology don't fit a generic agency playbook. So we didn't use one.
Runs everything for everyone
- Runs every industry under the sun
- Reports clicks, impressions, and CTR
- Generic ads recycled across niches
- Doesn't understand intake
- Doesn't understand lien cases
- Doesn't know applicant psychology
Built only for WC firms
- Workers' compensation, exclusively
- Reports signed cases and cost per case
- Creative built around applicant behavior
- Intake optimization baked in
- Territory exclusivity — one firm per market
- Case-acquisition engineering, end to end
Why a specialized workers’ comp marketing agency wins
A generalist agency runs your firm on the same playbook it uses for dentists and roofers. Workers’ comp is its own world — the claimant’s mindset, the compliance lines, the intake timing, the bilingual reality. We do one thing, for one kind of firm, and the results compound because of it.
We speak the claimant’s language
Injured-worker ads that qualify the right cases and screen out tire-kickers — because we’ve written thousands of them, in English and Spanish.
Creative that stays compliant
Ad angles and landing pages built for the rules workers’ comp advertising actually lives under — no re-dos, no account bans, no wasted spend.
Intake engineered for WC
Speed-to-lead, bilingual routing, and after-hours coverage tuned to how injured workers really reach out — so the leads you pay for become signed cases.
Benchmarks from 21,000 cases
We already know the real cost per signed case by market and channel — so we optimize from day one instead of discovering it in month six.
How to choose a workers’ comp marketing agency
Six questions to ask any agency before you sign. If they can’t answer all six clearly, keep looking — we built this firm to pass every one.
One connected acquisition ecosystem
Most agencies sell you a piece. We run the whole machine — every channel feeding one pipeline that ends in signed cases.
Injured workers Googling "workers' comp lawyer near me" are the highest-intent leads on the internet. We capture them at the exact moment they're ready to act — with Search, Local Services Ads, Google Maps, and call-only campaigns that ring your intake directly.
Meta reaches injured workers before they start searching. Scroll-stopping creative and precise targeting build demand at low cost, while retargeting and lookalike audiences recapture the ones who didn't convert the first time — the workhorse of high-volume WC firms.
Short-form video puts your firm in front of a younger, mobile injured-worker audience at the lowest CPMs in the game. Native, educational content — "what to do after a work injury" — turns passive scrollers into qualified claim inquiries and feeds retargeting on every other channel.
Video builds the trust a workers' comp decision requires. Explainer and testimonial ads answer claim questions during the research phase, and YouTube retargeting keeps your firm top-of-mind until the worker is ready to call.
Organic search compounds. Ranking for WC questions and local terms builds a stream of leads that costs less every month — the lowest long-term cost per signed case, plus an authority moat competitors can't buy overnight.
Not services. A system, engineered end to end.
Each layer exists for one reason — to turn ad spend into signed workers' comp cases. Here's why each matters.
Reach injured workers first
Acquire injured workers before your competitors even know they're searching. We engineer campaigns that maximize signed cases — not cheap leads.
- Territory-exclusive campaigns
- English & Spanish creative
- AI optimization
- Custom audiences
- Retargeting
- Cost-per-signed-case reporting
Capture high-intent search
When someone types "workers comp lawyer near me," they're ready now. We win those clicks profitably with tight targeting and Google-Screened Local Services Ads.
- High-intent keywords
- Local Services Ads
- Negative-keyword hygiene
- Call tracking
- Landing-page match
- Cost-per-case bidding
Own the long game
Rank for the searches injured workers actually make in your market — a compounding pipeline of cases that lowers your blended cost every month.
- Local + injury-moment SEO
- State-rule content
- Technical + on-page
- Authority building
- GBP optimization
- Content that converts
Turn visitors into calls
A beautiful site that doesn't convert is a liability. We build fast, trust-building pages engineered around one action: contacting your firm.
- Conversion-first design
- Mobile-optimized
- Bilingual
- Speed & Core Web Vitals
- A/B testing
- Form + call capture
Never miss a lead again
Real automation built for WC firms — instant qualification, missed-call text-back, and 24/7 follow-up that keeps cases warm while your team sleeps.
- Lead qualification
- Voice AI
- Missed-call text-back
- Appointment reminders
- Intake summaries
- Review requests
Convert the leads you already pay for
The biggest leak isn't traffic — it's intake. We install speed-to-lead, scripts, routing, and CRM tracking so more contacts become signed cases.
- Sub-5-min response
- Intake scripts
- Smart routing
- CRM setup
- Call tracking
- Follow-up cadence
Attorney expertise → a multi-platform content engine
One filming session becomes a library of short-form video, graphics, and posts. We handle strategy, scripting, filming, editing, and platform publishing — you just show up.
- Strategy & scripting
- On-site filming
- Editing & captions
- Per-platform packaging
- English & Spanish
- Publishing & calendar
Everything works together
Most agencies sell pieces. We built the system — where each part makes the others convert better.
What happens the moment someone clicks
This is where almost every firm loses the case. Here's the machine that doesn't.
Injured worker submits the form
Automated SMS + email confirmation fires
First call attempt begins
AI + intake qualifies the case
Attorney notified for warm handoff
Follow-up automation continues
Nurture sequence keeps it warm
Signed case
AI built for workers' comp firms
Not a ChatGPT wrapper — real automation wired into your intake and follow-up.
Screens every lead in seconds.
Answers and books calls 24/7.
No lead ever goes cold.
Fewer no-shows, more consults.
Every call summarized instantly.
Automated 5-star review asks.
Nurtures until they're ready.
Intake docs, auto-filled.
Know the second CPL drifts.
You'll see the only numbers that matter
Forget impressions, reach, and CTR. Your dashboard reports on the metrics that actually affect revenue — starting with cost per signed case.
- Signed cases & cost per signed case
- Qualified leads, response time, intake conversion
- Pipeline value & projected revenue
Six reasons we're not another agency
Workers' comp only
Everything we build is tuned for injured-worker acquisition — nothing generic.
One firm per market
Territory exclusivity — we never run your competitor down the street.
Signed-case reporting
We report on outcomes and cost per case, not vanity clicks.
No long contracts
Month-to-month. We earn retention through performance.
AI-first workflows
Automation that responds in seconds and follows up for weeks.
Full acquisition infrastructure
Ads, site, AI, CRM, intake, and reporting — built as one system.
Before & after
Four real firms, before and after the system replaced what they had.
Client identities anonymized at each firm’s request. Figures are rounded; each case study explains how its numbers were prepared. All case studies →
Start with as little risk as you want
Every plan is built to prove ROI in signed cases before you scale.
Free Audit
- Market & competitor review
- Funnel leak analysis
- Timeline: 48 hours
- Ad spend: none required
Pilot Program
- 30–45 day paid pilot
- Exclusive leads in your area
- Timeline: live in 7–14 days
- Expected: first signed cases in 30 days
Full System
- Full acquisition infrastructure
- AI + intake + CRM build-out
- Dedicated strategist
- Priority territory lock
Pricing shown as structures — we set your real rates on the strategy call.
Everything firm owners ask us
Straight answers on spend, timelines, ownership, and what actually moves signed cases.
Expect six to twelve months for meaningful movement in competitive markets — sometimes faster in smaller ones. SEO is a compounding asset, not a switch, so we run paid ads for immediate case flow while your organic rankings, content, and authority build in the background. By the time SEO matures, it keeps lowering your blended cost per case month after month.
Most firms start in the $5k–$15k/month range for a pilot and scale from there once the numbers prove out. The right figure depends on how competitive your market is, how many cases your intake can realistically handle, and your growth goals. We'll never push you to spend more than your pipeline can convert — scaling ahead of intake just wastes budget.
Yes — we run campaigns across every U.S. state. Because workers' comp rules, deadlines, and claim volume vary widely from state to state, we tailor targeting, messaging, and budget to each individual market instead of using a one-size-fits-all template. Whether you're a single-office firm or operating across several states, the system scales to fit.
Yes. Most firms come to us from a generalist agency that treats workers' comp like any other vertical. We start by auditing what's already working, keep and sharpen those pieces, and rebuild the rest into one connected system — so the transition adds performance instead of starting you over from zero.
You do — always. Your ad accounts, pixels, tracking, CRM data, and creative belong to you and stay in your name from day one. There are no hostage situations if we ever part ways: you keep every asset, every data point, and the full history we've built together.
Yes — conversion-first landing pages and full websites, built to turn clicks into calls rather than just look nice. Every page is fast, mobile-optimized, and bilingual where it matters, engineered around a single action: contacting your firm. We test and refine them continuously so your cost per lead keeps trending down.
Absolutely. We install speed-to-lead, proven intake scripts, smart routing, and follow-up automation around your existing team — or help you build one from scratch if you're starting fresh. The goal is to plug the biggest leak in most firms: leads that come in but never get worked fast enough to sign.
We work with whatever CRM you already have, or set one up for you if you don't. What matters isn't the brand of software — it's clean attribution: connecting every ad dollar to a real signed case so you can see exactly what's driving revenue and cut what isn't.
You get a live dashboard showing the numbers that actually matter — signed cases, cost per signed case, qualified leads, contact rate, and pipeline value — not vanity metrics like impressions and clicks. We review it with you on a regular cadence so you always know your true return and where the next optimization is coming from.
Yes. One firm per market — full stop. When we take you on, we won't run campaigns for a direct competitor in your area, so you're never bidding against another one of our clients. That exclusivity is a core part of how we protect your results.
Most firms are live within 7–14 days. The exact timeline depends on how quickly we get access to your ad accounts, assets, and intake process — the more ready those are, the faster we launch. During onboarding we also set up call tracking and reporting so you can see results clearly from day one.
It varies by market, practice area, and channel, but well-run workers' comp campaigns typically land in the four-figure range per signed case. More importantly, we treat that number as a starting point — through creative testing, tighter targeting, and intake improvements, we work to drive it down over time while holding or growing volume.
Yes — bilingual campaigns are core to reaching injured-worker audiences, not an afterthought. We build Spanish-language creative, landing pages, and intake flows so Spanish-speaking claimants get the same fast, clear experience as everyone else. In many markets, that's where a large share of the best cases come from.
Workers' comp has entirely different searchers, deadlines, lien dynamics, and applicant psychology than personal injury. We build only for WC — not PI with the labels swapped — so the creative angles, targeting, intake scripts, and follow-up are all tuned to how injured workers actually search and decide. That specialization is the whole advantage.
It depends on your scope, market, and how aggressively you want to scale, so we don't quote a flat number that wouldn't fit your firm. The best next step is a quick strategy call, where we'll review your current funnel and recommend the right package and budget — and you'll leave with realistic cost-per-case expectations whether or not you work with us.
No matches — just ask us directly.
Stop buying leads. Start building a predictable case-acquisition machine.
On a free strategy session, we'll review your entire funnel and show you exactly where signed cases are leaking.
No obligation. No sales pressure. Just clarity.
Spencer MoellerFounder · WorkersComp Marketing