Full-Service Workers’ Comp Marketing — Ads, SEO & Intake
Workers' comp only · Case acquisition platform

The Workers’ Comp Marketing Agency built only for injury & WC law firms

A specialized workers’ comp marketing agency — not a generalist. Every campaign, landing page, intake process, AI workflow, website, and report is engineered around one objective: more signed workers’ comp cases at a lower cost.

Because clicks don't pay the bills. Signed cases do.

Live pipeline signal flowing
Paid Ads1,240 clicks
Landing Pages8.4% convert
Intake92% contacted
Signed Cases41 signed
$16.5M+
Meta ad spend managed
219,000+
Workers' comp leads
21,000+
Cases generated
$75
Average CPL
Exclusive
One firm per market
Why we're different

Workers' comp isn't like any other marketing

Injured-worker behavior, lien cases, and intake psychology don't fit a generic agency playbook. So we didn't use one.

Typical marketing agency

Runs everything for everyone

  • Runs every industry under the sun
  • Reports clicks, impressions, and CTR
  • Generic ads recycled across niches
  • Doesn't understand intake
  • Doesn't understand lien cases
  • Doesn't know applicant psychology
WorkersComp Marketing

Built only for WC firms

  • Workers' compensation, exclusively
  • Reports signed cases and cost per case
  • Creative built around applicant behavior
  • Intake optimization baked in
  • Territory exclusivity — one firm per market
  • Case-acquisition engineering, end to end
Specialist vs. generalist

Why a specialized workers’ comp marketing agency wins

A generalist agency runs your firm on the same playbook it uses for dentists and roofers. Workers’ comp is its own world — the claimant’s mindset, the compliance lines, the intake timing, the bilingual reality. We do one thing, for one kind of firm, and the results compound because of it.

We speak the claimant’s language

Injured-worker ads that qualify the right cases and screen out tire-kickers — because we’ve written thousands of them, in English and Spanish.

Creative that stays compliant

Ad angles and landing pages built for the rules workers’ comp advertising actually lives under — no re-dos, no account bans, no wasted spend.

Intake engineered for WC

Speed-to-lead, bilingual routing, and after-hours coverage tuned to how injured workers really reach out — so the leads you pay for become signed cases.

Benchmarks from 21,000 cases

We already know the real cost per signed case by market and channel — so we optimize from day one instead of discovering it in month six.

Buyer’s checklist

How to choose a workers’ comp marketing agency

Six questions to ask any agency before you sign. If they can’t answer all six clearly, keep looking — we built this firm to pass every one.

1Do you work with workers’ comp firms exclusively — or is my firm one vertical out of fifty?
2Can you show cost per signed case (not just cost per lead) from real workers’ comp accounts?
3Who owns the ad accounts, data, and creative if we ever part ways? (It should be you.)
4Do you fix intake and speed-to-lead — or do you stop at the click and blame the phones?
5Do you cap clients per market, or could you run my competitor down the street next month?
6Can I start small and scale on performance, without a long lock-in?
The engine

One connected acquisition ecosystem

Most agencies sell you a piece. We run the whole machine — every channel feeding one pipeline that ends in signed cases.

Google Ads & SearchIntent-driven · the highest-quality claimants
Lead intentVery high

Injured workers Googling "workers' comp lawyer near me" are the highest-intent leads on the internet. We capture them at the exact moment they're ready to act — with Search, Local Services Ads, Google Maps, and call-only campaigns that ring your intake directly.

IntentVery highTypical CPL$80–150Best forReady-to-sign claimants
Then every lead runs the same pipeline
CreativeAngles that qualify injured workers
Landing PagesBuilt to convert, not just load
AI QualificationScreens leads in seconds, 24/7
Call CenterSpeed-to-lead in under 5 minutes
Attorney ReviewWarm handoff to sign the case
RetargetingRecapture the ones who hesitate
ReportingSigned cases and cost per case
NurtureEmail + SMS until they're ready
Signed Cases≈ 41 signed / week
The infrastructure

Not services. A system, engineered end to end.

Each layer exists for one reason — to turn ad spend into signed workers' comp cases. Here's why each matters.

Meta Ads

Reach injured workers first

Acquire injured workers before your competitors even know they're searching. We engineer campaigns that maximize signed cases — not cheap leads.

  • Territory-exclusive campaigns
  • English & Spanish creative
  • AI optimization
  • Custom audiences
  • Retargeting
  • Cost-per-signed-case reporting
See the Meta system →
Google PPC & LSA

Capture high-intent search

When someone types "workers comp lawyer near me," they're ready now. We win those clicks profitably with tight targeting and Google-Screened Local Services Ads.

  • High-intent keywords
  • Local Services Ads
  • Negative-keyword hygiene
  • Call tracking
  • Landing-page match
  • Cost-per-case bidding
See the PPC system →
SEO & Content

Own the long game

Rank for the searches injured workers actually make in your market — a compounding pipeline of cases that lowers your blended cost every month.

  • Local + injury-moment SEO
  • State-rule content
  • Technical + on-page
  • Authority building
  • GBP optimization
  • Content that converts
See the SEO playbook →
Websites & Landing Pages

Turn visitors into calls

A beautiful site that doesn't convert is a liability. We build fast, trust-building pages engineered around one action: contacting your firm.

  • Conversion-first design
  • Mobile-optimized
  • Bilingual
  • Speed & Core Web Vitals
  • A/B testing
  • Form + call capture
See website builds →
AI Automation

Never miss a lead again

Real automation built for WC firms — instant qualification, missed-call text-back, and 24/7 follow-up that keeps cases warm while your team sleeps.

  • Lead qualification
  • Voice AI
  • Missed-call text-back
  • Appointment reminders
  • Intake summaries
  • Review requests
See the AI stack →
Intake & CRM

Convert the leads you already pay for

The biggest leak isn't traffic — it's intake. We install speed-to-lead, scripts, routing, and CRM tracking so more contacts become signed cases.

  • Sub-5-min response
  • Intake scripts
  • Smart routing
  • CRM setup
  • Call tracking
  • Follow-up cadence
See intake optimization →
Social Media & Content Production

Attorney expertise → a multi-platform content engine

One filming session becomes a library of short-form video, graphics, and posts. We handle strategy, scripting, filming, editing, and platform publishing — you just show up.

  • Strategy & scripting
  • On-site filming
  • Editing & captions
  • Per-platform packaging
  • English & Spanish
  • Publishing & calendar
See the content engine →
Compounding by design

Everything works together

Most agencies sell pieces. We built the system — where each part makes the others convert better.

Ads+ Website+ Landing Pages+ AI+ CRM+ Intake+ Reporting= Signed Cases
Speed wins

What happens the moment someone clicks

This is where almost every firm loses the case. Here's the machine that doesn't.

0 sec

Injured worker submits the form

15 sec

Automated SMS + email confirmation fires

30 sec

First call attempt begins

2 min

AI + intake qualifies the case

5 min

Attorney notified for warm handoff

24 hr

Follow-up automation continues

7 days

Nurture sequence keeps it warm

Result

Signed case

AI, done right

AI built for workers' comp firms

Not a ChatGPT wrapper — real automation wired into your intake and follow-up.

Lead qualification

Screens every lead in seconds.

Voice AI

Answers and books calls 24/7.

Missed-call text-back

No lead ever goes cold.

Appointment reminders

Fewer no-shows, more consults.

Intake summaries

Every call summarized instantly.

Review requests

Automated 5-star review asks.

Email automation

Nurtures until they're ready.

Document generation

Intake docs, auto-filled.

Performance alerts

Know the second CPL drifts.

Reporting

You'll see the only numbers that matter

Forget impressions, reach, and CTR. Your dashboard reports on the metrics that actually affect revenue — starting with cost per signed case.

  • Signed cases & cost per signed case
  • Qualified leads, response time, intake conversion
  • Pipeline value & projected revenue
Case dashboardLive
42
Signed cases
$690
Cost / signed case
87%
Contact rate
$1.8M
Pipeline value
Why firms switch to us

Six reasons we're not another agency

Proof

Before & after

Four real firms, before and after the system replaced what they had.

Houston, TX · 8 attorneys
Signed cases / month22 58
Cost per signed case$1,340 $580
Lead-to-sign rate3.4% 13.5%
Read the Houston case study →
Chicago, IL · 6 attorneys
Website conversion1.9% 7.8%
Signed cases / month19 52
Cost per signed case$1,150 $540
Read the Chicago case study →
Central Valley, CA · 5 attorneys
Signed cases / month14 48
Cost per signed case$1,900 $690
Speed-to-lead47 min 41 s
Read the Central Valley case study →
Florida · 6 attorneys · 90 days
Signed cases3.5× same budget
Cost per lead$95 $59
Contact rate+61%
Read the Florida case study →
Read the full case studies

Client identities anonymized at each firm’s request. Figures are rounded; each case study explains how its numbers were prepared. All case studies →

Engagement options

Start with as little risk as you want

Every plan is built to prove ROI in signed cases before you scale.

Free Audit

Best fit: exploring · any stage
  • Market & competitor review
  • Funnel leak analysis
  • Timeline: 48 hours
  • Ad spend: none required
Get the audit

Full System

Best fit: scaling firms · $15k–$50k+/mo
  • Full acquisition infrastructure
  • AI + intake + CRM build-out
  • Dedicated strategist
  • Priority territory lock
Talk to us

Pricing shown as structures — we set your real rates on the strategy call.

Answers

Everything firm owners ask us

Straight answers on spend, timelines, ownership, and what actually moves signed cases.

Still deciding? Book a free call

Expect six to twelve months for meaningful movement in competitive markets — sometimes faster in smaller ones. SEO is a compounding asset, not a switch, so we run paid ads for immediate case flow while your organic rankings, content, and authority build in the background. By the time SEO matures, it keeps lowering your blended cost per case month after month.

Most firms start in the $5k–$15k/month range for a pilot and scale from there once the numbers prove out. The right figure depends on how competitive your market is, how many cases your intake can realistically handle, and your growth goals. We'll never push you to spend more than your pipeline can convert — scaling ahead of intake just wastes budget.

Yes — we run campaigns across every U.S. state. Because workers' comp rules, deadlines, and claim volume vary widely from state to state, we tailor targeting, messaging, and budget to each individual market instead of using a one-size-fits-all template. Whether you're a single-office firm or operating across several states, the system scales to fit.

Yes. Most firms come to us from a generalist agency that treats workers' comp like any other vertical. We start by auditing what's already working, keep and sharpen those pieces, and rebuild the rest into one connected system — so the transition adds performance instead of starting you over from zero.

You do — always. Your ad accounts, pixels, tracking, CRM data, and creative belong to you and stay in your name from day one. There are no hostage situations if we ever part ways: you keep every asset, every data point, and the full history we've built together.

Yes — conversion-first landing pages and full websites, built to turn clicks into calls rather than just look nice. Every page is fast, mobile-optimized, and bilingual where it matters, engineered around a single action: contacting your firm. We test and refine them continuously so your cost per lead keeps trending down.

Absolutely. We install speed-to-lead, proven intake scripts, smart routing, and follow-up automation around your existing team — or help you build one from scratch if you're starting fresh. The goal is to plug the biggest leak in most firms: leads that come in but never get worked fast enough to sign.

We work with whatever CRM you already have, or set one up for you if you don't. What matters isn't the brand of software — it's clean attribution: connecting every ad dollar to a real signed case so you can see exactly what's driving revenue and cut what isn't.

You get a live dashboard showing the numbers that actually matter — signed cases, cost per signed case, qualified leads, contact rate, and pipeline value — not vanity metrics like impressions and clicks. We review it with you on a regular cadence so you always know your true return and where the next optimization is coming from.

Yes. One firm per market — full stop. When we take you on, we won't run campaigns for a direct competitor in your area, so you're never bidding against another one of our clients. That exclusivity is a core part of how we protect your results.

Most firms are live within 7–14 days. The exact timeline depends on how quickly we get access to your ad accounts, assets, and intake process — the more ready those are, the faster we launch. During onboarding we also set up call tracking and reporting so you can see results clearly from day one.

It varies by market, practice area, and channel, but well-run workers' comp campaigns typically land in the four-figure range per signed case. More importantly, we treat that number as a starting point — through creative testing, tighter targeting, and intake improvements, we work to drive it down over time while holding or growing volume.

Yes — bilingual campaigns are core to reaching injured-worker audiences, not an afterthought. We build Spanish-language creative, landing pages, and intake flows so Spanish-speaking claimants get the same fast, clear experience as everyone else. In many markets, that's where a large share of the best cases come from.

Workers' comp has entirely different searchers, deadlines, lien dynamics, and applicant psychology than personal injury. We build only for WC — not PI with the labels swapped — so the creative angles, targeting, intake scripts, and follow-up are all tuned to how injured workers actually search and decide. That specialization is the whole advantage.

It depends on your scope, market, and how aggressively you want to scale, so we don't quote a flat number that wouldn't fit your firm. The best next step is a quick strategy call, where we'll review your current funnel and recommend the right package and budget — and you'll leave with realistic cost-per-case expectations whether or not you work with us.

Meet your strategist

Stop buying leads. Start building a predictable case-acquisition machine.

On a free strategy session, we'll review your entire funnel and show you exactly where signed cases are leaking.

MarketingIntakeSEOCompetitorsPaid AdsConversion ratesCost per signed caseGrowth opportunities

No obligation. No sales pressure. Just clarity.

Spencer Moeller, Founder of WorkersComp Marketing Spencer MoellerFounder · WorkersComp Marketing