The Workers' Comp Marketing Agency for predictable signed cases
We’re a full-service workers’ comp marketing agency for workers’ comp lawyers and law firms — Meta ads, PPC, social, SEO, and website design — workers' compensation marketing that generates consistent WC leads while improving intake quality and lowering wasted spend.
Fast, qualified conversations → more signed cases. That's the system.
Documented results managed by our founder across live workers' comp firms.
How a workers' comp firm gets to cost per signed case
Eighty-five seconds. No pitch — the arithmetic every managing partner should be able to run.
Most workers' comp ad campaigns don't fail… they leak.
Bad lead quality
Intakers waste hours chasing junk leads that were never going to sign.
CPL spikes
Ad accounts drift, creative fatigues, and cost-per-lead quietly climbs month over month.
No system
Inconsistent months, inconsistent growth — no repeatable structure to rely on.
Marketing cannot fix a phone that nobody answers.
Across the accounts we run, the largest single drop isn't a click — it's between paying for a lead and speaking to a human. That step is a staffing problem wearing a marketing costume, and it costs nothing in media to fix. So we fix the leaks first, and scale second. Every agency that does it the other way around is selling you volume you can't convert.
The Workers' Comp Lead System
A complete Meta acquisition system built specifically for WC firms — strategy, creative, funnel, intake, and reporting in one accountable engine.
- Meta ads strategy + campaign buildout
- Creative testing framework (hooks, angles, offers)
- Landing page + lead capture optimization
- Intake optimization (speed-to-lead + scripts + routing)
- Call tracking + lead quality feedback loop
- Weekly optimization + reporting
We'll review your current lead flow and show you exactly what to fix.
From Ads → Intake → Signed Cases
Diagnose
We audit your ads, intake flow, and lead quality to find exactly where cases are leaking.
Build
Launch a WC-specific campaign structure and funnel built around qualified injured-worker leads.
Scale
Optimize CPL and lead quality, then scale budget with control — never volume for volume's sake.
No long-term lockups. We earn retention through performance.
Your cost-per-case calculator
Drag the sliders to see what your current ad spend really produces — and where the leaks are.
Set your inputs
Speed-to-lead and lead quality are the two biggest levers here. Lifting your contact and sign rates lowers cost per case — without spending a dollar more.
See how we'd lower your cost per caseEstimates for planning only — your actual numbers depend on market, offer, and intake.
Results (and what actually drove them)
Real firms, real budgets, and the specific changes that moved the numbers.
Cost per lead lies. Cost per signed case doesn't.
A vendor who halves your cost per lead and halves your qualified rate has improved nothing — they have made the number they show you smaller. Ask two people at your firm to compute cost per signed case, separately, on paper. If they come back with different figures, every decision you made this year was made on a rumor. Ours, cumulatively: ~$75 per qualified lead and ~$775 per signed case, across $16.5M of managed spend.
Fewer leads → more signed cases
- CChallenge
Plenty of cheap form fills, and a sign rate under 4%.
- FFix
Lead volume cut by a third; an LSA-led mix and a bilingual intake overhaul.
- OOutcome
22 → 58 signed cases a month; cost per case $1,340 → $580.
Leaking website → case engine
- CChallenge
Strong traffic landing on a slow site that converted under 2%.
- FFix
A conversion-first bilingual rebuild, compounding SEO, sub-two-second loads.
- OOutcome
19 → 52 signed cases a month; cost per case $1,150 → $540.
Referral habit → measured system
- CChallenge
A generalist agency, a referral habit and a 47-minute speed-to-lead.
- FFix
Meta, Google LSA and PPC, SEO, a bilingual site, AI speed-to-lead and intake.
- OOutcome
14 → 48 signed cases a month; cost per case $1,900 → $690.
Flat budget → 3.5× the cases
- CChallenge
Paying for leads with no way to tell what a case cost; hour-plus intake.
- FFix
A restructured ad account, sub-5-minute intake, call tracking wired into the CRM.
- OOutcome
Same budget; cost per lead −38%, contact rate +61%, about $775 per signed case.
Client identities anonymized at each firm’s request. Figures are rounded; each case study explains how its numbers were prepared. All case studies →
Best fit firms
This section filters tire-kickers — and it's how we keep results high.
- Workers' comp firms that want consistent case flow
- Firms spending (or ready to spend) $5k–$30k/mo on ads
- Firms with an intake team (or willing to improve intake)
- "We need 200 leads tomorrow on $500 ad spend"
- "No one will answer the phone"
- "We don't track anything"
Questions we get first
Straight answers to what firm owners ask before they start. Still stuck? Just ask.
No — we work with workers' comp firms exclusively, and that focus is the whole point. Because we only run WC campaigns, we already know how injured workers search, which creative angles convert, and how to qualify leads before they ever reach your intake team. Generalist agencies learn all of that on your budget; we've already lived it inside high-volume firms.
Most firms are live within 7–14 days. The timeline depends on how quickly we get access to your ad accounts, assets, and intake process — the more ready those are, the faster we launch. During onboarding we also set up call tracking and reporting so you can see results clearly from day one.
Yes — creative is built into the system, not billed as an add-on. That includes ad angles, hooks, scripts, and creative direction tuned specifically for injured-worker audiences. We test new creative continuously, because ad fatigue is one of the biggest hidden causes of rising cost per lead.
Three things: budget, speed-to-lead, and intake follow-up. Great ads still need a firm that answers fast and works every lead — research shows responding within five minutes can lift qualified contact rates dramatically. We'll be honest with you up front about whether your current intake can convert the volume we can generate.
We run campaigns nationwide, across every U.S. state. Because workers' comp rules and claim volume vary by state, we tailor targeting, messaging, and budget to each market rather than using a one-size-fits-all template. Whether you're a single-office firm or operating across multiple states, the system scales to fit.
It depends on your market, goals, and how aggressively you want to scale — so we don't quote a flat number that wouldn't fit your firm. The best next step is a quick strategy call, where we'll review your current funnel and recommend the right package and budget. You'll leave with a clear plan and realistic cost-per-case expectations, whether or not you work with us.
No matches — just ask us directly.
How healthy is your law firm's website?
Run a free, evidence-based scan of any firm's site — performance, SEO, conversion, content coverage, local visibility and AI readiness — with a prioritized list of what to fix first. Every number measured or observed, never invented.
Scan your website free Free · no login · results in about 30 secondsWe mapped every county in America to find out where the injured workers are and the lawyers aren't.
Covered employment, the industries that actually produce claims, how many firms are already competing, and whether the workers speak Spanish at home — for all 50 states and 3,142 counties. Built from the Bureau of Labor Statistics and the Census Bureau.
- Wisconsin 1,398 covered workers for every legal-services establishment — the thinnest legal market in the country.
- 1,841 counties have a figure BLS withholds to protect employer confidentiality. We hatch them. We do not colour them in.
- Webb County, TX 87.3% speak Spanish at home, across 104,951 covered workers. English-only intake does not sign those cases. That is what bilingual workers’ comp marketing is for.
The reference library law firms pay consultants for — all of it, free.
Thirteen full-length manuals, two live workbooks and an AI prompt library — 1,547 pages, 112 original diagrams and 89 working spreadsheet tabs. Written to a standard we would be comfortable charging for. We publish it anyway.
Not sure where to start? The Marketing Audit tells you which of the others you actually need — or follow a learning path.
Explore The Growth Library →
Want predictable lead flow without guessing?
Book a quick strategy call. We'll map your path to lower CPL, higher contact rate, and more signed cases.